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June 04, 2007

Southern Gentleman Tested: APPROVED!

A team of scientists from Cordarounds Labs traveled to the famed leisure proving grounds of Worthington P. Chesterfield’s wide and gracious front porch to put our horizontal seersucker pants to the test--the Southern Gentleman test.

Under rigorous analysis, Summerounds scored high marks in all manner of Southern Gentlemanly arts (see findings on right). And why shouldn't they? After all, these pants were sewn in San Francisco's South of Market district by ladies who hail from southern China. And you can acquire a pair for well south of $100. It doesn’t get much more Southern than that, does it? Until our pant scientists figure out how to fabricate them out of sweet tea, we don’t think so.

 Lindland’s Summerounds (see big picture) have been engineered specifically for casual use in hazy, lazy days of summer--on porches, on beaches, on stoops, preferably with an iced beverage in hand. In test after clinical test, Summerounds are precisely 90 degrees cooler than tradition vertical seersucker. A fact not lost on Worthington himself, who declares, “ and I do declare…you’re far cooler in suckers whose puckers go‘round”

 

VISIT THE CORDAROUNDS STORE TO SEE INCREDIBLE PANTS, SHORTS, AND MORE. 

May 17, 2007

More Pucker for Your Sucker


 

Last summer, we made a dangerous oversight when designing Summerounds. The advanced aerodynamics of our horizontal seersucker trousers led to behavior unbecoming of a seersucker wearer---our customers moved too fast.

While the pants performed marvelously, cutting the wind like samurai swords through sweltering tofu, the aerodynamic seersucker had the unintended consequence of speeding up their entire lives. Southern gentlemen spun yarns too quickly. Kentuckians shot, not sipped their mint Juleps. Grooms sped-read their vows. And there are reports of a Nantucket yachtsman who clocked a 9.8 second 100 when stumbling home from Stiffy McCorkle's Tavern.



This year, we went back to the drawing board, and rather than commit the sin of making our seersucker vertical, our engineers came up with a clever solution: More Pucker for your Sucker.

To counteract the phenomenon known as The Quickening, our engineers boosted the Summerounds' pucker by a full 1 mm to affect a parachute-like slowdown. While trapping heat on the way up, they billow slightly more to catch the wind as it races through the seersucker grooves.

Fashionable? Yes. Functional? But of course. Dangerously high speed? No longer.

VISIT THE CORDAROUNDS STORE TO SEE INCREDIBLE PANTS, SHORTS, AND MORE. 

May 14, 2007

90 Degrees Cooler than Common Seersucker

THE ASTONISHING SCIENCE OF SUMMEROUNDS


 

For warm weather, a seersucker pant that keeps the human precisely 90 degrees cooler than traditional seersucker trousers.   Amazing!  But how?

Unlike vertical seersucker puckers, which whisk radiant heat from asphalt to crotch to form an uncomfortable and possibly incendiary column of superheated air, Lindland's horizontal Thermosucka technology creates a 462-pucker barrier from heel to crotch (231 for shorts!), safely insulating nature's most precious equipment from the ravages of summer swelter.

Summerounds are the world's first casual seersucker pants. Equally at home on trips to the Hamptons or trips to buy donuts, they're just that versatile.


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