Every Tuesday at precisely noon Pacific, Cordarounds releases new, limited edition fashions, and we want to be sure you know about them as soon as possible -- hence the atomic-clock-verified, 12:00:00:00:00 timing of this newsletter.

Difficult as it is to believe, not every San Franciscan receives these critical e-mail updates. So, as a matter of public service, our engineers set about to design a system to alert the rest of the city that it’s time to (a) make sure you’re wearing pants and (b) if not, proceed immediately to Cordarounds.com.



The result? An ingenious system of fashion Klaxons throughout this fair metropolis -- mighty horns that provide a deafening audio alert when the appointed hour arrives. Did you hear it?


Maybe you missed this sartorial siren because you were stuffing your ears with cookie dough. Or perhaps you were burrowing underground with your mole friends. Well, relax: watch this video to relive the pants-mania that swept through San Francisco just moments ago.

Every week, from here to eternity, we’ll be releasing limited batches of brilliant fashion ideas. Talented folks like Dave and Tim (visit our store to see) who’ve dazzled us with contributions to our photo galleries will earn an advance pair of pants, so they can instruct the masses on the proper use of our latest products.

Look forward to the fashion Klaxon every Tuesday at noon PDT (Pant Declaration Time). And tell your pant-wearing friends across the country to prepare for our national alert system, scheduled to be in place by early 2013, if not sooner.