Each month, Cordarounds pays Google $1,000 to attract people who are seeking information on things like "seersucker shorts." "corduroy pants" or "the whereabouts of Buck Kentucky." The results have been as reliable and exciting as investing in government bonds.

As men foolish enough to make pants for a living, we eventually got to wondering: Why is Cordarounds just investing in T-bills when the company could also be investing in other, more risky bills -- namely, Bill Bowles, member of an elite cadre of Cordarounds-sponsored athletes and also creator of mynameisbill.com? And as our flight of fancy began to soar, we thought: Gee, why don't we orchestrate a contest between this globetrotting adventurer who proudly owns the 8 billionth most-popular site on the Web and the most powerful Internet company in the world?

Why? Because at Cordarounds, we root for the underdog. After all, every day at Cordarounds is an uphill battle against the Goliath known as Vertical Corduroy, the vile, monolithic fashion bloc that brainwashes the masses with its medieval, un-aerodynamic pants.

So for the next 30 days, it’s Bill versus Google. We’re sending a thousand bucks to Mountain View and 10-hundred crisp greenbacks to Mongolia, or wherever
Bill happens to be. Then we'll see whose Web site sells the most Cordarounds.

Google offers tracking code to alert us when they ring up a sale. Bill offers no such technology. So if you're a fan of mynameisbill.com, simply write "Bill" or other words of underdog encouragement in the comments section of the order form. We'll report who's winning each week.

The current tally:

Bill: 0 Google: 0

Bill and Google supporters will still find many great deals left on Summerounds and Shortarounds in our store. But act quick, because these arch rivals will be working overtime to send buyers to snatch up the last of our seersuckers and cleverly-lined shorts. CLICK TO VISIT OUR STORE.